Selling or Listing Your Property

Preparing Houses for Sale – Our Tips for Maximising Your Selling Price

The time spent preparing your property for sale can mean the difference between getting an average price and achieving a great price - and the best part is, it is not difficult, time consuming or expensive! Our team can guide you through the process of properly preparing your home for sale.

Whatever your motive for selling, the process can be either stress free and lucrative or tense and disappointing. The good news is that you have the ability to choose. Here are our tips for maximising your sale.


Buyers for good quality property can be found all year round. With the marketing process having become more sophisticated than in previous years, the issue of timing is less critical than in the past. However, there are some important points you may wish to consider.

Our research shows that in our core area of the suburbs of the City of South Perth, superior results are generally achieved during February to May, and September to November. The wetter mid-year months of June to August and the busy holiday period of mid-December to mid-January often produce a lower number of inspections than at other times. Additionally, major sporting events such as the AFL Grand Final will sometimes have an impact on property inspection results.

During hotter months, afternoon openings should be avoided for homes with a lot of West facing glass. All Home Open inspections should be planned around the best time for an individual home taking into account natural light, road noise and other environmental factors.

The time required to sell a property that is accurately priced will typically vary between 1 and 8 weeks. Prior to placing your property on the market, allow an additional week or two to prepare both the property and the marketing material.


Appealing property presentation is a critical factor in achieving the highest possible price. The emotional appeal required to stir the spirit of buyers is unlikely to be generated by a poorly presented property - a neglected building sends out "warning signals" to prospective buyers.

It is vital to have your property looking its very best on inspection day. Some major "turnoffs" for buyers include:

  • Animal odours in the house
  • Evidence of damp or moisture in the walls
  • Cigarette or strong food odours
  • Doors, windows and gates that stick
  • Too much "clutter" - furniture or possessions that dominate a room
  • Stained carpets
  • Leaking taps, plumbing and gutters
  • Street appeal – ensure lawns are neatly mowed and edged and trees and bushes are trimmed. Garden beds should be weeded and a trailer-load of rich, dark mulch can add immeasurably to the lush appearance of gardens. Planting annuals prior to marketing the home can be an inexpensive way to add a splash of colour to your gardens.

Method of Sale

When it comes to selling your property, the five most popular methods of sale in Western Australia are:

  1. Sale by Private Treaty ("For Sale")
  2. Price Range Selling
  3. "From" pricing
  4.  Expressions of Interest (Jones Ballard "BestBID" system)
  5. Public Auction

Each has its own advantages and it is advisable to speak with your real estate agent about the benefits of each method. Our company has successfully utilised all these methods, taking into consideration your individual requirements and the nature of the property to be sold.

We utilise sale by Public Auction and Expressions of Interest for very unique properties and homes for which there is likely to be a higher than usual level of competition between prospective purchasers, allowing competitive bidding to increase the final sale price.

Choosing Your Real Estate Agent

The most important element in achieving the highest possible sale price for your property will often be the choice of real estate agent that you select to represent you.

An experienced and skilled negotiator can make the difference of many thousands of dollars in the eventual sale of your home. When selecting your real estate agent, consider the following questions to ensure that you are getting the best value for your money:

  • What is the profile of the real estate agent in the local area?
  • What is the experience and skill of the sales team?
  • How long has the agency been operating and what is their reputation?
  • How effective is their property advertising?
  • How extensive is their knowledge of the local real estate market?
  • What is the location and profile of agency?
  • Are they members of the Real Estate Institute of Western Australia?
  • Do they have a database of potential purchasers?
  • What are their specialised skills in particular fields? (e.g. Strata Titles, brand new developments, F.I.R.B regulations)
  • Are they known for punctuality and presentation?
  • Do they display reliability, honesty and integrity?
  • Do they have access to accurate information and sales data?
  • Have they made recent sales in your local area?
  • How do you get along with them?
  • Do they appear to be empathetic and caring?
  • Do they have Skilled support staff to back up the sales team?
  • Are they willing to provide frank, honest and regular feedback?

Sale Preparation Check List

  1. Get the property detailed thoroughly
  2. Make a small investment in sprucing up the property – this will maximise saleability and more than likely increase the eventual sale price
  3. Seek independent advice to improve the appeal of your property - a third party opinion will often provide beneficial input
  4. Remove and store personal items and clutter and consider holding a garage sale before marketing begins. This way, the proceeds of the sale can offset the cost of pre-sale improvements
  5. Ask your real estate agent for a copy of an "Offer and Acceptance Contract", and a "Joint form of General Conditions", so that you can familiarise yourself with the conditions of the contract that will be used in the sale of your property
  6. If the property is currently tenanted, check the expiry date and termination requirements of the lease, and provide a copy of the lease to your agent
  7. Make a note of all the inclusions - that is, everything that will be included in the purchase price and remain at the property after settlement. Standard items generally include - light fittings, floor coverings, curtains and blinds, TV antenna. If there is a dishwasher, ensure that your agent is advised as to whether or not it is included in the sale
  8.  Items such as "family heirloom" light fittings should be removed and replaced with another suitable fitting prior to marketing
  9. Ensure pet food and water bowls are put away prior to inspection

If you’re preparing to sell your property, call Jones Ballard on 08 9474 1533 or complete our online enquiry form.